June 13, 2013

  • Addressing Xanga's Facebook Insights

     

     

    Sometimes we have to take an Historical perspective, and see what has gone on, and what potential we have as a community.

    Xanga created this facebook page back in 2008 - and it has been awhile since it was used.

     

    We won't dive into why they didn't use the facebook page that much.   The bigger issue is that they handing the reigns over to Xangans to take care of it.

     

    So, let's dive into some of the insights (reports) that facebook provides... (note picture above)

     

    The first jump in Xanga facebook page activity happened prior to  June 4th.    This shows that people looked to Xanga's facebook page to see if there is anything going on - I would assume this initial jump was because of thexangateam's announcement and what the community and other people started to share.    People will search companies facebook pages when they are in the news.  

     

    Then, Xanga handed the reigns over to Xangans.    The big jump occurred after June 4th. With just a couple of posts per day - over 22,000 people are reached (this is more than who actually 'liked' the page).    

    With over 1,000 people talking about Xanga on facebook - and with 21,000 likes - our actual reach is close to 24,000 people.

     

    But there is that other figure - this is potential reach...   5.4 million people.   This is our potential initial viral reach.

     

    When someone suggested that we are only reaching out to past and present Xangans - that is only partially true.   We are, in fact, re-establishing where we are at - and will continue to make the Xanga presence known to the rest of the internet.    More involvement with Twitter and Pinterest are on the table (stay tuned).

     

    And we just dusted off the page to see what's going on under the hood.

     

    Many might think that Xanga doesn't have a future.    I disagree.

    In less than a week - the facebook page with it's few posts per day - show that people are still interested, and they want to see Xanga succeed.

     

    This past week we've been setting up the facebook page - getting a feel for the audience there - and coming up with a game plan.

    There will be more tweaks with the page as we move forward.

     

    My point?  

     

    TheXangateam wants to work with Xangans to make Xanga better - and by the reports showing after one week - this works.

     

    We're just getting started.

     

    #WeAreXanga

     

    Join the Movement - Contribute - https://xanga.crowdhoster.com/relaunch-xanga

     

     

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