Many folks that are still on this platform have a bitter sweet taste regarding Xanga and the fundraising that we did to keep the site going.
I am grateful for the Xanga team, and am glad that the site is still moving forward. Of course it's not moving forward as quickly as we all wanted it to, but at least we still have the option to remain, and the site isn't completely dead and gone. The Xanga team is still working hard on the site and is expected to make some announcements in due time.
That being said, I've been reluctant at helping in other fundraising campaigns. After all, when you help raise funds - you put yourself out there. Your reputation goes out there to be the subject of criticism and ridicule.
I do have to say, I've learned a lot from the experience - and I know that the process has been educational.
I've taken many notes this past year on what was done right, and wrong, during and after the Xanga fundraising campaign.
Here are a couple of notes, feel free to add to it [politely] in the comments below:
- Communication, communication, communication - from the top folks - the lead dogs - not from someone like me. Although I know I helped things along, this was the biggest response from the users of Xanga... "Where is the Xanga Team? Why aren't they updating their blog?" Acting as a liason did help, but it was a two edged sword. It had it's pros and cons as well.
- Research and Planning - now I know that the team shared their initial research results on the transition from the proprietary platform to wordpress powered - but as we know, hindsight is always 20/20. Learning from the experiences on this transition is proving to be beneficial in Autisable's upgrade. Just saying that I think more research and testing could have been done to find problem areas that would be expected during the transition.
Now, that's just a few issues, and I'm sure anyone on Xanga could add to it - but I boiled it down to those two.
Autisable is now transitioning to being powered by wordpress and will be relaunched soon. We have several things to add to the site after the relaunch.
I've shared before what will become of the site - but to recap:
- The site will be legally transferred to my company
- Xanga Team's involvement will be minimized as I am bringing on board programmers to assist me in adding upgrades.
In addition to Autisable's relaunch, we are developing a new site that will highlight the concert series and promotional campaigns. We are also looking into adding an online store. All these upgrades, and more, will be a part of the Autisable experience.
But, Autisable isn't expected to be a huge profit maker. In fact, the main site and online store will probably cover basic technical overhead to keep the site running - and enough to make a little to help pay someone at a part time basis.
The concert series and the behind the scenes show we are working on in partnership with The Autism Channel, is what we expect will garner the revenue for me to regularly work full-time. The business model we have developed will make the websites a supporting arm of the concert and behind the scenes show.
Advertisers and sponsors will pay for the shows, and the sites will be used as tools to spread Autism Awareness and understanding. This will keep the site free to use for families that can't pay to blog - and will position Autisable to reach millions of people around the world.
As budget permits, we would regularly find ways to improve the site and experience.
Now, the challenge:
Thanks to some very dedicated folks that have an extreme amount of experience and heart for the cause - the first two commercial spots and episode of the behind the scenes show are being done probono.
Also, the folks helping out on the site are willing to work for the cause until revenue is made available.
I can't thank LaNeshe enough for her help since near the beginning of the site being launched in editing and helping to keep the site active.
It's through these people and organizations that Autisable has reached over 30,000 people per month and is a well respected website within the autism commnity.
The fact remains that I personally need income. We know that the website and even the additions to it will not be the major money maker. What has been planned is to make sure the website can become solvent with just a few people working part time on it.
The focus is the promotional campaign. Not only will the business model of the promotional campaign help bring Autisable and Autism to the forefront of discussion - it is already being planned to be used for other causes (like Cancer).
In order for me to get the business model off the ground, I will need to work full time to make it happen. This would allow me to focus all my efforts on this project.
I'm not big on bank loans, nor am I wanting to go into debt. I can and will be applying for unemployment benefits, but there are serious requirements where I live that would significantly reduce my time that I can devote to this project. Finding a job is a full-time endeavor - and when I would have a new job, I'd have to seriously dedicate my efforts to that job which could delay the concert series from taking place by 2015.
IF people see the vision and believe that it could be successful - I'm sure they would be willing to invest in it to make it happen.
Due to my past experiences, I am reluctant to start a Kickstarter campaign - or an indiegogo campaign. I have been encouraged to start a campaign on GoFundMe and am seriously considering it.
The thought of obtaining funding would be to make sure I can work on this project for one year - and then we'd expect the project to pay for itself (and me) without any further fundraising required to keep me working full-time.
As the site grew and the concert series would become successful, and we obtained advertisers and sponsors - I would get paid from my company and wouldn't need any fundraising to happen. In fact, we'd probably need to hire a few folks to keep things going as we'd expand to other causes.
Now...would you consider funding me to make this vision a reality?