A common discussion in regards to Xanga's changes over the past couple of years is "why" John opted to make Xanga a pay to blog option.
This decision was not done lightly, and after several discussions over the past couple of years - along with managing Autisable's advertising efforts - I can see where John is coming from on this topic.
If you run a blog and need to cover overhead, you need some form of revenue to 'keep the lights on'.
For Autisable, the annual overhead to keep it running keeps increasing with each plugin I add - or each upgrade or business level add-on. This doesn't just pertain to the site itself, it could pertain to the PO Box I have to rent out, or business licenses, etc...
One major thing I noticed in terms of site level overhead is that everything costs either a lot of time... or a lot of money.
For example, I want to launch an App for Autisable, but haven't been quoted less than $2,000 to just have a basic one to start with.... and that's the lowest quote I've received so far. Could I do this myself? Absolutely, but that still costs a lot of time to devote to development and upkeep, and money to deal with it's launch. And that's just for one app to be available on google play or apple.
Now, I'm grateful to Rob at The Autism Dad.com for him hosting Autisable and not charging me for it for the time being. That can be very expensive, especially if you need to regularly upgrade due to bandwidth needs of a particular site. But that aside, the monthly cost to run a basic site like Autisable as a business is still a little less than $50, and I have less than 300 members on the site.
Xanga still has accounts in the numbers of millions that still remain on thousands of servers. Autisable is just on one server (not on Xanga's servers), and is sharing that server with half a dozen other sites. Cost wise, no matter how you slice it up, is a decent amount.
The old Xanga platform was based on web 2.0 tech. The old platform used a crap load of server space, and did so inefficiently.
When we asked for new functionality on one part of the site, another part of the site would crash or not work properly. This led to them not being able to fulfill obligations to us in delivering what we wanted as a community.
If a company isn't able to adapt, it will die.
Xanga, at it's core level in the old platform, wasn't able to adapt to the level it needed to - so a major change needed to take place. Hence, Xanga 2.0.
By changing to being powered by wordpress, it has an opportunity to adapt and become what it needs to be.
But why pay to blog? Why not have advertisers pay for the site like the old platform...
I can sum up this question easily: "advertisers were not biting".
Xanga was paying it's bills by using Google Adsense and periodically major advertisers would come in and pay to be on the site.
But, google adsense changed their metrics, and thus revenue dropped. Also, advertisers needed to see click through rates and return on investment options. Why would they pay where their audience isn't? People were moving off of Xanga and onto other platforms (like facebook).... where they'd have a greater return on their advertising dollars.
As someone who deals in marketing and ad metrics, I can tell you that the only reason I would've purchased ads on Xanga was because I knew the community would benefit - but not my business. (see where I'm going here?)
Also, advertising on sites can become rather annoying to look at and jumble up a users experience.
To ensure long-term success using a proven business model, John and the Team changed the business model from advertising revenue, to pay to blog.
The terms and conditions we all agreed to when we first signed onto Xanga then changed, as is their right to do so to maintain a solvent business.
This was the reason for Xanga's upgrade to 2.0.
Is it where it needs to be? Absolutely not!
Let's be honest here in stating what we all know, "Xanga as a platform is on life support".
John and the team have been addressing what needs to be done in-house, to get the site what we expected it to become.
And although it's been a few years, there are still dedicated Xangans still on the site. Still calling this place their home online.
The community is still strong, albeit displaced for the time being.
We're still here, still blogging, still sharing our thoughts and ideas online here on Xanga.
...
Please share your URL where you blog now, Xanga or otherwise....
Let's keep the community active wherever we are at... while John and the team keep things clicking on their end.
Until later... back to the grind.